Recent Changes

Thursday, April 11

  1. page assignments edited ... 3. Essay Plan outlining proposal and methodology for final essay (2-3 pages, 10%. Hand in Apri…
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    3. Essay Plan outlining proposal and methodology for final essay (2-3 pages, 10%. Hand in April 4.)
    {Assignment 3 Essay Plan.pdf}
    ...
    previous assignments (2,000(2,000-3,000 words, 40%.
    ...
    on April 16.)18.)
    {Assignment 4 Handout.pdf}

    5. Class Participation (including attendance and active discussion, 10%)
    Handouts will be made available online several weeks in advance of the assignment deadlines, and a portion of preceding classes will address the upcoming assignment.
    (view changes)
    12:34 pm
  2. page home edited ... Lecture notes in PDF on the Lectures page Urgent notices, instructions or material will be ad…
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    Lecture notes in PDF on the Lectures page
    Urgent notices, instructions or material will be added here.
    ...
    HANDOUT available here:
    {Assignment 4 Handout.pdf}
    on the Assignments page
    Other info (websites, magazine articles etc)
    From the business magazine Fast Company: an article about the new initiative for consumers to make their own flavor of potato chips:
    (view changes)
    12:33 pm
  3. page home edited ... Lecture notes in PDF on the Lectures page Urgent notices, instructions or material will be ad…
    ...
    Lecture notes in PDF on the Lectures page
    Urgent notices, instructions or material will be added here.
    ASSIGNMENT 34 HANDOUT available now on 'Assignments' pagehere:
    {Assignment 4 Handout.pdf}

    Other info (websites, magazine articles etc)
    From the business magazine Fast Company: an article about the new initiative for consumers to make their own flavor of potato chips:
    (view changes)
    12:32 pm

Wednesday, April 10

  1. page home edited ... Kilbourne, Jean. "Buy This 24-year Old and Get All His Friends Absolutely Free." Can…
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    Kilbourne, Jean. "Buy This 24-year Old and Get All His Friends Absolutely Free." Can't Buy My Love: How Advertising Changes the Way We Think and Feel. New York: Simon & Schuster, 2000. 33-53.
    Kilbourne, Jean. "Advertising Is Our Environment." Can't Buy My Love: How Advertising Changes the Way We Think and Feel. New York: Simon & Schuster, 2000. 57-75.
    {Herskowitz & Crystal (2010) The essential brand persona.pdf}
    {Holt (2002) Why Do Brands Cause Trouble. A Dialectical Theory of Consumer Culture and Branding.pdf}

    (view changes)
    1:21 pm

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